Did Nokia Hires Bruce Lee to Increase Sales and Profits?
Nokia meets Bruce Lee to create a successful viral marketing campaing that help them sell a $800 phone for $1,300. Yes, they manage to develop a viral ad campaign that not only increase sales but also the profit they gain per each phone.
They achieve this by simply adding Bruce Lee picture onto the phone packaging, they also included bluetooth headset, phone cord handle with nuchucks, which for many consumers in China turn out to be a hit.
But, without doubt this is one of the coolest viral ads we seen.
Did he knew marketing?... Yes, Bruce Lee knew Internet marketing!
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